Dallas, TX – November 10, 2024 – Disrupt Marketing Group, a leader in innovative automotive marketing solutions, is thrilled to announce the launch of the FlexGift Card – a new incentive program designed to help car dealerships bring qualified buyers and sellers directly to their lot. The FlexGift Card, integrated with Disrupt Marketing Group’s personalized, data-driven direct mail campaigns, is built to transform dealership marketing by providing greater customer convenience, choice, and cost efficiency.
The FlexGift Card incentivizes dealership visits by offering customers the flexibility to choose from over 340 popular brands, including Amazon, Walmart, Starbucks, Home Depot, restaurants, and pet supply stores. Customers can use the card on groceries, gas, pet supplies, dining, or other essentials, offering dealerships a unique way to engage customers through everyday spending options.
Key Features of the FlexGift Card:
Only Pay When Customers Engage: Dealerships only pay for activated cards, ensuring cost-efficiency by targeting customers who express genuine interest in the dealership.
Customer Convenience and Choice: With choices spanning hundreds of brands, the FlexGift Card allows customers to choose their preferred rewards, motivating them to visit the dealership for redemption.
Customizable Branding Options: To help dealerships stand out from the competition, the FlexGift Card can be customized with the dealership’s branding, ensuring a memorable and lasting customer experience.
Flexible Denominations: The FlexGift Card is available in increments of $10, $25, and $50, allowing dealerships to tailor their campaigns to match their goals and budget.
“With the FlexGift Card, we’re providing dealerships with a marketing tool that delivers measurable results,” said Todd Vowell, CEO of Disrupt Marketing Group. “Our mission is to help dealerships drive more car buyers and sellers to their lot while keeping costs in check. FlexGift Card does exactly that by focusing on real customer engagement and flexible spending options.”
The FlexGift Card has a national redemption rate of approximately 46%, meaning dealerships can expect significant cost savings while reaching more qualified leads. For example, a dealership offering 100 cards at $10 each would typically only pay around $460 based on activations, making this an economical choice for effective lead generation.
About Disrupt Marketing Group
Based in Dallas, Texas, Disrupt Marketing Group has over 30 years of experience in innovative automotive marketing, specializing in data-driven, direct mail solutions that connect dealerships with customers in their local communities. By continually evolving with consumer trends, Disrupt Marketing Group helps dealerships stay competitive in a constantly changing market.