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Does Your Hook Pass the Smell Test?

  • Writer: Todd Vowell
    Todd Vowell
  • May 19
  • 2 min read



Let’s be real. Your campaign is only as strong as the offer you're leading with. So here’s the question every dealer and GM should ask:


Would you proudly shake the hand of the customer who came in for a test drive or complimentary appraisal, because your offer actually meant something?


If the answer is no, then your hook isn’t doing its job. Weak gimmicks, low-value handouts, and overcomplicated redemptions don’t build trust. They don’t generate traffic. And they don’t move vehicles.


That’s why our data driven marketing campaigns, like the Improved Credit Notice and Department of Vehicle Acquisitions, are backed by something better.

Enter our FlexGift Card.


It’s not just an incentive. It’s a strategic marketing tool designed to turn direct mailers into motivated showroom traffic. Each FlexGift Card is fully customized for your dealership, with your branding, your colors, your messaging, and your control.

Look at what we built for Tim Moran Auto Group. His name is printed right on the card. Because this isn’t just a handout, it’s a statement.


What makes it work? Real value. Real choice.

Customers can redeem the card at over 340 of the most recognizable retailers in the country:Amazon, Walmart, Starbucks, Target, Home Depot, AMC, PetSmart, and more.

Want to tie it to a campaign?

  • Promoting a movie night? Highlight AMC

  • NFL kickoff weekend? Feature the NFL Shop

  • Launching a back-to-school drive? Push Amazon, Staples, or Walmart

  • Subaru dealership? Highlight Petco or PetSmart


And for our Improved Credit Notice campaigns, it’s the perfect incentive to motivate customers sitting on high-interest subprime auto loans who now qualify for lower rates. The FlexGift Card gives them a reason to come in so you can show them how to save.

Here’s why smart dealers love it:

  • You only pay if the customer activates the card

  • You choose the value: $10, $25, $50, or $100

  • Average 46% activation rate keeps your cost tight (a $50 card might only cost you $20)

  • You control the expiration window (10, 15, 30 days, your call)

  • It’s flexible, brandable, trackable, and built to drive traffic


And here’s the kicker:If the card is activated, your dealership gets an instant notification along with the customer’s contact info. Whether it goes to your BDC, internet team, or sales manager, this gives you a real lead with a real reason to follow up.


This card pairs perfectly with our buyback campaigns, subprime refinance offers, and our full suite of data driven mailers and digital solutions. While everyone else is out there with “sales events” and empty hooks, you’re giving your market something real.


The FlexGift Card doesn’t just pass the smell test. It dominates it.

If you're ready to get more buyers and sellers to your lot with their vehicle and something real to talk about, this is the strongest campaign tool in the country right now.

And it’s only available at Disrupt Marketing Group.


Great Sellin',


Chief'n Disruptor

 
 
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